[Josh]

Hey Carly!

Totally understand where you’re coming from here. The first step would be making sure you’re posting consistently on social media. With the way things are working now, anywhere from 3-5 posts per day could be viewed as optimal frequency. Only about 20% of your following is seeing any one post at a time. So let’s say you’re posting once every day (great place to start), that’s only about 80 post views at a time. As post frequency increases, post quality improves as a direct correlation.

Now once you have been doing that for consistently, it may be time to play with a small budget ad (you could start with $10/day). Pick your favorite freebie and turn that into an ad lead magnet. This is going to deliver your lowest cost per conversion (compared to running ads for a paid service right off the bat). The goal there is to grow your ecosystem.. Bring them into your nurture sequence where you can provide value and then move toward a sale (like we talk about in the modules)!

The bottom line is that it sounds like leads are the first bottleneck of the business. The first step would be making sure you’re posting enough (if 1x per day isn’t getting the job done, work to getting that to 3x per day). Ads would be the next level of that if organic is’t cutting it!