[Josh]

I definitely understand that feels like a lot, but that truly is the game we’re all in. We’re competing for eye balls. Competing for attention in a saturated market. 4 posts per week isn’t going to be enough, especially when you mentioned you aren’t growing. It may feel like reels do better with a reduced posting frequency, but A- they aren’t growing your account as you mentioned. And B- we have to reframe the way you’re looking at it. Let’s say you average 700 views per reel on your current frequency. Then let’s say you work up to 3 posts per day that “only” get 300 views. That’s still 900 total views compared to the one post of 700 views. That compounds over time!

I totally understand the time constraint, which is why batch creating is so important. If you film 10+ videos at once, quickly clip them and put some captions on them (all at the same times), it’s not going to take a drastically greater amount of time than doing 4 individual posts separately throughout the week. The key is to write down your ideas, create the outlines, film them, then get through your post-production.

This is also where AI is a huge positive at this point. There are a ton of different softwares that will clip your longer form videos into 9:16 shorter form that you can repurpose across platforms. For our podcast, we film a 30 minute episode and usually get 10 quality clips (25 total clips to choose from) with Opus Clips. You can upload the video directly, or a YouTube link. So if you have something like a 30 minute podcast once per week, using a tool like that would immediately give you 10 useable clips without any additional work. Then if you come up with an additional 5 posts/reels, you’re at 3 posts per weekday.

I want to re-iterate, I completely understand how overwhelming that feels. But we’re entrepreneurs and that is the cost of free attention. This is not an easy game. We have to remind ourselves of that!