[moxiebarbell]

Another question so starting a new thread — I’m considering adjusting my pricing structure to follow more of the PIF/Ongoing subscription model you shared in the growing your online business module. I currently have monthly subscriptions that are tied to 6/9/12 month contracts. So while I’m not reselling every month, I am having to resell at the end of the contract term. Curious to hear your thoughts on this!

This structure has been working really well for me; of the 12 clients whose contracts have ended in the last 4 months, all but 1 have renewed. I do like the idea of not having to have the resale conversation with them so I’m planning to shift to a monthly recurring subscription with a 6 month minimum and no “end date” so clients can cancel at any time with a 30 day written notice as well as adding in PIF options for 6/9/12 month contracts.

This feels straight forward enough to implement with new clients but my question is how do you handle pricing changes for existing clients who signed up under a different price and/or pricing structure? Even before changing the structure, I’ve raised my rates since many of my clients first started so when they want to renew I’ve been grandfathering them in at their current rate. Would you increase prices for existing customers who renew? Give them a grace period or a partial rate increase? Shift them to the new pricing structure and just allow them to start a monthly recurring subscription with no minimum since they’ve already been with me at least 6 months (assuming they want to keep the subscription model vs PIF now that it’s an option)? Or keep them on their current pricing structure (monthly subscription with a contract term)?

Much appreciated! Seriously learning so much already from the 3 modules I’ve finished and eager to make some changes to my backend systems!