This video is the team Q+A following the sales modules. While many questions are typically based on that month’s modules, we allowed our students to ask questions relating to any topic that they were currently struggling with.

Summary

This Q+A module covers a wide range of topics related to health coaching, program development, social media marketing, and business operations. The key points discussed include:- updates with ongoing efforts to expand health coaching program by connecting with doctors and creating online programs for their patients. Discussions around challenges faced by coaches, such as balancing personal commitments with business demands, imposter syndrome when dealing with medical professionals, and finding the right pricing and delivery models for coaching services. Insights into effective social media marketing strategies, including leveraging reels and stories, optimizing content for engagement, repurposing successful content, and utilizing longer-form content like podcasts to drive conversions.- Considerations for structuring coaching programs, such as offering tiered packages, incorporating functional medicine practices, utilizing voice memos or video check-ins instead of live calls, and setting up customized check-ins on the coaching portal.- Emphasis on the importance of recurring revenue models, subscription-based offerings, and bundling products/services to maximize income streams.- Discussions around pricing strategies, grandfathering existing clients, and positioning higher-priced offerings as premium or VIP packages.

Chapters

Challenges and Considerations for Coaches

The discussion covered various challenges faced by coaches, such as balancing personal commitments (e.g., kids going to college, starting high school) with business demands. Imposter syndrome when dealing with medical professionals like registered dietitians (RDs) was also addressed. Participants shared insights on finding the right pricing and delivery models for coaching services, including considerations for offering tiered packages, incorporating functional medicine practices, utilizing voice memos or video check-ins instead of live calls, and setting up customized check-ins on the coaching portal.

Social Media Marketing Strategies

Participants discussed effective social media marketing strategies, including leveraging reels and stories for engagement, optimizing content by analyzing successful posts, repurposing high-performing content in different formats, and utilizing longer-form content like podcasts to drive conversions. Specific tips were shared, such as using attention-grabbing hooks, clear titles, and visually appealing covers for reels. The importance of consistency and understanding the target audience’s preferences was emphasized.

Recurring Revenue Models and Pricing Strategies

The discussion highlighted the importance of recurring revenue models and subscription-based offerings for coaches. Participants shared insights on bundling products and services to maximize income streams. Pricing strategies were discussed, including grandfathering existing clients, positioning higher-priced offerings as premium or VIP packages, and adjusting prices based on the delivery method (e.g., live calls vs. voice memos/video check-ins).