[Josh]

We also never increase pricing for existing customers as long as they remain active on their current plan. Changing plans would default to latest pricing, as would canceling and coming back.

In regards to moving your payment processor, the path of least resistance would be waiting until terms expire and clients are re-signing/signing new clients to the new payment processor. You certainly can transition active clients, but that tends to be a little messier and may lead to some turnover.

[Josh]

I like the structure, and we currently have something similar. A couple different ways to go about it. One is to automatically have the PIF contract roll into a month to month subscription after that term is complete. The client would obviously have to be aware that they have to notify you of cancelation if they don’t want to go MTM after the PIF term, but it makes the transition easier if they are thinking about continuing.

Along with that, we also reach out about 2 weeks prior to the PIF term ending to let them know their membership is coming to an end, but that they get priority in regards to staying active. We ask them if they feel the mission with their coach has been completed, or if they need a bit more time. This makes it feel less like a sales pitch and more welcoming like we’re here for you as long as you need it!

[Josh]

I love that, you’re absolutely going about it the right way!

[Josh]

I definitely understand that feels like a lot, but that truly is the game we’re all in. We’re competing for eye balls. Competing for attention in a saturated market. 4 posts per week isn’t going to be enough, especially when you mentioned you aren’t growing. It may feel like reels do better with a reduced posting frequency, but A- they aren’t growing your account as you mentioned. And B- we have to reframe the way you’re looking at it. Let’s say you average 700 views per reel on your current frequency. Then let’s say you work up to 3 posts per day that “only” get 300 views. That’s still 900 total views compared to the one post of 700 views. That compounds over time!

I totally understand the time constraint, which is why batch creating is so important. If you film 10+ videos at once, quickly clip them and put some captions on them (all at the same times), it’s not going to take a drastically greater amount of time than doing 4 individual posts separately throughout the week. The key is to write down your ideas, create the outlines, film them, then get through your post-production.

This is also where AI is a huge positive at this point. There are a ton of different softwares that will clip your longer form videos into 9:16 shorter form that you can repurpose across platforms. For our podcast, we film a 30 minute episode and usually get 10 quality clips (25 total clips to choose from) with Opus Clips. You can upload the video directly, or a YouTube link. So if you have something like a 30 minute podcast once per week, using a tool like that would immediately give you 10 useable clips without any additional work. Then if you come up with an additional 5 posts/reels, you’re at 3 posts per weekday.

I want to re-iterate, I completely understand how overwhelming that feels. But we’re entrepreneurs and that is the cost of free attention. This is not an easy game. We have to remind ourselves of that!

[Josh]

Hey Carly!

Totally understand where you’re coming from here. The first step would be making sure you’re posting consistently on social media. With the way things are working now, anywhere from 3-5 posts per day could be viewed as optimal frequency. Only about 20% of your following is seeing any one post at a time. So let’s say you’re posting once every day (great place to start), that’s only about 80 post views at a time. As post frequency increases, post quality improves as a direct correlation.

Now once you have been doing that for consistently, it may be time to play with a small budget ad (you could start with $10/day). Pick your favorite freebie and turn that into an ad lead magnet. This is going to deliver your lowest cost per conversion (compared to running ads for a paid service right off the bat). The goal there is to grow your ecosystem.. Bring them into your nurture sequence where you can provide value and then move toward a sale (like we talk about in the modules)!

The bottom line is that it sounds like leads are the first bottleneck of the business. The first step would be making sure you’re posting enough (if 1x per day isn’t getting the job done, work to getting that to 3x per day). Ads would be the next level of that if organic is’t cutting it!